I got married recently. And like every couple, we lived through those months of preparation when you become, without asking, project manager, decorator, negotiator, logistics expert and family diplomat. The venue, the caterer, the music, the flowers, the seating plan (oh, the seating plan…). Hundreds of small decisions, and a lot of love put into every detail.
Then came the invitations. In my head it was a formality: make a nice card, send it, done.
Spoiler: it was not a formality at all.
Because behind the nice card there is everything else:
- 📇 Finding a cousin's number, an uncle's email, childhood friends' addresses…
- 📤 Sending it to everyone, one by one, hoping to forget no one.
- 🤔 Wondering who received it, who saw it, who forgot to reply.
- 🔁 Sending a gentle reminder. Then another one, a little less gentle.
- 🧮 Counting guests, children, plus-ones, vegetarian menus…
- 📱 And answering « did you hear back from Auntie? » fifty times.
The invitation is the first moment of the celebration
That's when I understood something. The invitation is the very first thing your guests discover about your event. Long before the first dance, the first toast or the first speech, it sets the tone, the emotion, the desire to be there.
We go to enormous lengths to make the big day perfect. So why should the invitation be rushed, sent in a hurry, lost between two messages? It deserves exactly the same care as everything else. It should be as beautiful as the event it announces.
And talking about it around me, I quickly realised it wasn't just about weddings. Parents organising a bar mitzvah, friends preparing a surprise 40th, companies putting together a seminar or a client evening: everyone faces the same headache. A beautiful invitation on one side, the logistics of sending and replies on the other, and nobody to handle both.
So I created InviteTo
The idea is simple: we take care of everything to do with your invitations, so you can focus on your event.
First, we create a bespoke invitation that reflects you and your event: your colours, your photos, your logo, your words. Then we send it ourselves to each of your guests, by text message, email or both, with a personal link. And you see the replies coming in, live, in one place. No more makeshift spreadsheets, no more manual reminders, no more « did you hear back from Auntie? ».
Our promise: an invitation as beautiful as your event, and replies that come in on their own.
Whether you are preparing the most beautiful day of your life or the evening that will get people talking about your company, we will be proud to write its first page with you.
Michael
Founder of InviteTo, newly married and former « invitation logistician » in spite of himself